Enterprise Development and Marketing of Natural Resource Products

Enterprise development and marketing of natural resource products is often a central component of creating sustainable livelihoods. Click on the links below to learn more about enterprise developmentand ideas for training. And please send in any suggested links.

 

 

Community-based Tree and Forest Product Enterprises: Market Analysis and Development (2000)

This is the complete RECOFTC & FAO training manual. The manual contains the following sections (all links are pdf files):

 

  1. Booklet A - User's guide to the field manual
  2. Booklet B - Introduction: Defining where you want to end up.
  3. Booklet C - Phase 1: Assess the existing situation
  4. Booklet D - Phase 2: Identify products, markets and means of marketing
  5. Booklet E - Phase 3: Plan enterprise for sustainable development
  6. Case study: Designing tree, forest and home gardent product enterprises for sustainable development
  7. A map of the process

 

Micro-Enterprise Development Manual (1995). This FAO manual provides a series of modules on micro-enterprise planning, development, implementation and evaluation.

Kewirausahaan dalam bidang hasil tanaman keras dan hutan berbasis masyarakat: Analisis dan Pengembangan Pasar (AP&P) This is a draft version of the translated FAO MA&D manual, which is an updated version of earlier FAO/RECOFTC MA&D training material. Please note that they may be some errors. The manual contains the following chapters: 

 

  1. BUKU A: PANDUAN MENGGUNAKAN BUKU INI
  2. BUKU B: PENDAHULUAN: MENENTUKAN TUJUAN AKHIR ANDA
  3. BUKU C: TAHAP 1: MENILAI SITUASI YANG ADA
  4. BUKU D: TAHAP 2: IDENTIFIKASI PRODUK, PASAR DAN CARA PEMASARAN
  5. BUKU E: TAHAP 3: MERENCANAKAN BADAN USAHA UNTUK PEMBANGUNAN BERKELANJUTAN
  6. BUKU F: STUDI KASUS: MERANCANG USAHA HASIL TANAMAN KERAS, HUTAN DAN PEKARANGAN UNTUK PEMBANGUNAN BERKELANJUTAN