APFW 2019

Session 2: The power of effective communication

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18 June 2019 | 15:30-17:00

“The power of effective communication” opens a dialogue on the common misconceptions of forests and forestry in the Asia-Pacific region, focusing on narratives that discriminate against local communities and their role in mitigating the effects of climate change.

If these misconceptions are to be overcome and the underlying narratives reversed, effective communication is important. Participants will hear from leading experts on how important issues and authentic messages about people and forests can be heard by those in positions to make changes, especially governments.  

Participants will share experiences and cases related to effective communication and the specific strategies, approaches and partners needed to achieve it. Additionally, participants will share stories of effective communication strategies and tools that have inspired and influenced the way people think, believe and act.


Rico Hizon, Moderator, BBC World News

Kai Lintunen, Head International Communications, Finnish Forest Association

Maria De Cristofaro, Outreach and Capacity Building Officer, Forestry Department, The Food and Agriculture Organization of the United Nations (FAO)

Detty Saluling, Coordinator, Strategic Communication, The Center for People and Forests

Saowalak Jingjungvisut, Communications and Partnerships Manager, ODI, East-West Management Insitute (EWMI)