As a communications professional, I don’t have to be a mathematician but I do have a responsibility to communicate a message with clarity for readers to understand. This involves knowing how to explore, analyse, clean and visualize data: in other words, to simplify it to yield insights for better communication to get my message across.
Telling a story can be much more meaningful when supported by data-driven insights. We already have channels to reach our target audiences. We can work more to analyse data and highlight evidence to support key messages.